Labels and signs on products are a big form of mass communication that people don’t pay much attention to but this doesn’t mean that they are not useful. When designing a label there are many things you need to pay attention to because this is very important.
Understand the objectives
The first thing you need to pay attention to is the objectives of your client. Depending on the product they want to label for there are many things that can change and you need to know what is expected of the label before you start designing it. One of your main concerns at this stage would be the material and the way things are printed. For example, you might have to about how stainless steel labels & tags are engraved and their limitations if your client wants a label to be used in an industrial machine.
The information and how they are presented
The most important part of a label is the information presented in it and you need to have a clear idea of what they are and the hierarchy of information. Talk to your client and have an in-depth discussion about it. Each time to show your client the work make sure you ask about the information and if it’s presented in a satisfying way. Do some research on your own about labels in the particular field and see how things are done.
The environment it is used in
The way the labels are used will also have an impact on your design so you need to pay attention to that as well. If you are designing a label for a food item that people will take time reading then you can have small letters but if you’re printing for a traffolyte engraver you might have a limit when it comes to the smallest size you can print in. It is very important to remember that everything you can do on a computer screen might not translate well into other forms of media.
This is the final thing you need to pay attention to. Printing has different prices and you need to be mindful of this when you are designing. Talk to your clients about the price range that they can afford and make sure you do the design within that.